Saturday, December 8, 2007

Powerful Marketing

You are not in the business unless your customers know what you are and what differentiates you from other competitors. A quote from Inc.Com "You may be the greatest company in the world. But if you dont know how to convey it to the customers, You may as well not exist". Inc.Com posted a article on Telling a good story in marketing .

The article stresses the importance of Consistency in marketing strategy and authenticity in what you tell to customers.

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